Packaging Girlhood

Packaging Girlhood by Lamb & Brown

In Packaging Girlhood we try to show parents the image of girls (sexy, diva, boy-crazy, shoppers) that's being packaged and sold to their daughters while also giving them the tools to help their daughters resist these images. We write about how girl power has been co-opted by marketers to mean the power to shop and attract boys and how girls are encouraged to use their "voice" to choose accessorizing over academics, sex appeal over sports, and boyfriends over friends. We try to expose these stereotypes and the very limited choices presented of who girls are and what they can be. And we give advice to parents about how they can guide their daughters through these negative images without always saying no. As most parents, have learned, you can't turn off the world. And, it's easy, sometimes to see the appeal of that bright shiny world they're selling her.